Thursday, 30 July 2009

Beware – The true costs to call an 08XX number

It is widely know that the public’s perception of what 08 pre-fixed numbers are and what it costs to call these numbers varies widely. Here we try and unravel the intricacies of charging structures so that you may avoid the hidden costs of calling.

A useful way of remembering the costs to call the various numbers is to take the 3rd digit in the number and convert this to 0 and thereby arrive at the cost of calling from landlines.

Therefore, 0800 would be zero, 0845 would be 4p or thereabouts and so on.

A new free-phone number range was launched recently known as 0808. These are freephone numbers in much the same was as 0800 but given that lots of the 0800 number ranges were sold out by the network providers such as BT, it was felt that a new number range was necessary. The charge to call these numbers is the same as 0800.

To add a little more confusion, in 1991 Mercury Communications (now Cable & Wireless) also had a range of freephone numbers that started with 0500. These numbers have the same charging structure applicable to them as 0800 and 0808.

Presently, a large proportion of the public perceive that 0800 are free, whilst 0845 are ‘local’, and 0870/0871 are ‘national’. This was certainly true when BT’s standard rate for calling local and national standard trunk dialling numbers (i.e. 01/02) numbers was 3.35p/min and 6.73p/min.,respectively.

However, when calling “Freephone” 0800 from mobiles these numbers will no longer be free and can be charged at between 10p/min. to approx £1.50/min. depending on which network you are on.

In certain instances, the mobile operators have waived the costs of calling 08 numbers, but a good case in point was the recent swine flu helpline number in July 2009. Vodaphone were the only network operator to continue to charge 20p/min. or for a 5 minute call £1.00.

Additionally, from Payphones these numbers can be chargeable whereby the actual set up costs are 40p and a rate thereafter. Many helplines operate services on 0845 numbers that may be called from payphones by users in vulnerable situations, but at present there is no distinction in charges between calling an 0845 and an 0870 number from a BT payphone, with a 10-minute call costing £1.20. Current payphone interiors do not display charges for 0845 calls, nor are these identified in a pre-announcement.

From August 1st, 2009, the public and businesses will be charged for dialling 0870 at the same rate that they would be for dialling 01/02, thereby bringing the national rate terminology back into play, whereas for some time it was far higher than to dial national STD codes. Organisations have been encouraged where possible to move towards new number ranges either 0844 or 0333/0370.

0844 numbers still allow organisations like banks and building societies to be paid a rebate by the network operators and these migrations have been taking place over the past 18 months.

From August 1st, 2009, Ofcom have also positioned former ‘national’ rate number ranges 0871 to sit under the premium rate regulating body, Payphone Plus (formerly ICSTIS). Therefore, users of these numbers will be required advertise the cost of the call according to the regulator’s guidelines, which are provided upon request.

A new telephone number range was issued by Ofcom in 2007. This 03 number range is for organisations who want to stop using 087X numbers, but want to retain a national presence using a non-geographic number. The costs of calling these numbers is the same as calling 01/02 number so if you get inclusive minutes in your mobile bundle then calls to these numbers will also be free.

A new application for the Apple I-Phone which identifies the underlying number and automatically makes the call to this number rather than the 08 number, thereby saving users up to 80% of the call costs.

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Monday, 13 July 2009

Ofcom Announces changes to 08 ranges

Update on the changes to 0870 numbers as of 1st August 2009
Since we last posted a blog entry about Ofcom’s new regulation for 0870 numbers, we have received some more information regarding pricing and the various options available to 0870 number owners come 1st August 2009.


Announcement

Following a review by Ofcom the charging method for 0870 numbers will change from 1st August 2009. From that date there will be a charge made on the person calling a 0870 number (Origination) and another charge raised on the person receiving the call (Termination).

Origination - The cost of calling 0870 numbers is likely to fall although this is not compulsorily on providers and at the time of writing very few carriers have published their rates. From 1st August 2009 Intelesis will charge 2p per minute for calls made to 0870 numbers from fixed landlines.

Termination - From 1st August 2009 Intelesis customers will be charged 2p per minute for incoming calls on their 0870 numbers.

NOTE - Intelesis will no longer refer to 0870 calls as National Rate and will not include 0870 calls in any bundled minutes or packages billed by Intelesis.

What options are available?

There are 4 options available:

1. Leave the 0870 number live and accept the new charges. The service will continue as normal and routing will not be affected. (This is the default option which will be taken if no other option is specified).

2. Cease the 0870 number. There will be no charge for ceasing a 0870 number. Callers will receive unobtainable tone or network message advising that the number is not in service. The number would be available for another subscriber to use if the number were ceased.

3. Play answer message on the 0870 number and advise caller of an alternative number to call. No charge for set up, calls would be charged at 2p per minute.

4. Play an introductory message at the start of each call advising that the number will change and then connect the call as per existing routing. No charge for set up, calls would be charged at 2p per minute.

In conjunction with any of the above it is possible to migrate to a new number prefix e.g 03, 0800, 0844, 0845 or 0871 or local prefix. No cost for set up. New number prefixes can be run in parallel to ensure business continuity.

Default Option:
In the absence of any instructions from you the number holder we will apply option 1 - Leave the 0870 number live and accept the new charges. The service will continue as normal and routing will not be affected. Charges will be applied to the customer's invoice.

Where the customer does not have an active account or an account is unpaid and we cannot establish contact with the account holder we will cease the 0870 number. Callers will receive unobtainable tone or network message advising that the number is not in service. The number would be available for another subscriber to use if the number were ceased.

The Intelesis Inbound Portal allows numbers to be managed and call routing changed. The Intelesis Inbound Portal costs £10 per month irrespective of the number of lines controlled by the portal.

Do not hesitate to contact us if you have any queries regarding this new legislation OR would like to discuss the available options for your current 0870 number.

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